Prom Night: The Oscars Effect

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This week, the Style section of the New York Times caught on to what Faviana has known for years—celebrity gowns seen on the Oscars’ red carpet at the Dolby Theater in Hollywood influence what shows up at prom that year. As author and Barney’s creative director Simon Doonan told the Times, “when a girl goes to the prom, she wants a silver-screen, old-school moment of glamour.”

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Jennifer Lawrence popularized the blush-colored gown, also available in a similar style from Faviana. The not-quite-white/not-quite-pink/not-quite-peach color made quite a splash this year.

As we, ahem, forecast in our Oscars style blog, between Amy Adams and Penelope Cruz, blue was HUGE this Oscars season. Faviana was on top of that trend, dressing Ashley Benson in several shades of the color.

One North Carolina teen, who had already snapped up two different dresses, thought her mind was made up until she saw Jessica Chastain’s copper Armani Privé Oscars gown. “It took my breath away,” Carter. Rutherfurd said. “It was simple, classy and so elegant. I love the color, and the sparkle on it made it stand out.” Our own Omid Moradi was quoted in the story, saying, “Gold is very hot right now over silver. We have a dress in our collection similar to Renée Zellweger’s.”

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Though she’s not an actress and instead interviewed nominees on the red carpet, one student cited Giuliana Ranic’s strapless black dress as inspiration. While the Tony Ward original cost thousands, Faviana has several similar, more affordable, options. Rancic’s role as fashion critic makes her a stylish one to watch, though so far, nobody has requested a Joan Rivers look. . . .

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