“It’s great to be in a business where every day is…a special occasion,” says Shala Moradi, principal designer for Faviana.
Fulfilling a woman’s “dress-up” fantasy is a full-time job at Faviana, one of the leading designers and producers of stylish, sophisticated evening wear in the world. Owned by the Moradi family for more than 20 years, Faviana is renowned for its innovative style, quality workmanship and exceptional fit as well as its meticulous attention to detail, including beading, sequins and embroidery.
Faviana designs hundreds of long and short evening wear styles each year… in colors and fabrics to fit every woman’s style preference. The company has become the “go-to resource” for prom gowns, “homecoming” galas, holiday parties, bridal party dresses, Quinceaneras, Bat Mitzvahs, beauty pageants… and other special occasions.
Says Shala, “Our customer likes to stand out from the crowd…that’s why we create so many styles each season; a woman ALWAYS wants to make a “head-turning” entrance.” Faviana takes inspiration from the runways of Europe and New York, pop culture, movies, music, nature and “all things interesting and beautiful,” according to Shala.
For the past five years, the company’s “designer-magicians” have been interpreting the “red-carpet” looks of Hollywood’s most glamorous stars, including Julia Roberts, Beyonce, Hilary Swank, Kate Winslet, Keira Knightley, Drew Barrymore, Halle Berry, Queen Latifah, Reese Witherspoon, Penelope Cruz, Jennifer Lopez and Eva Longoria…to name just a few.
“Ten minutes after any big awards telecast, the Faviana design team is already working on our newest “celebrity look-alike’ gowns,” reports Omid Moradi, CEO.
Faviana’s legendary “red carpet inspired gowns” have been featured on TV’s Access Hollywood, The View, E- Network, WABC-TV’s Eyewitness News, CW11 Morning News, WNBC-TV’s Weekend Today in New York and Inside Edition The company has also provided gowns for Vanna White of ABC-TV’s Wheel of Fortune, and Deal or No Deal
Faviana gowns retail for $120 to $500, so it’s a “dream-come-true” for any woman…of any age or size…who wants to feel like a diva-for-a-day..!! Navid Moradi, COO, reports, “Giving our customers the added option of dressing like their favorite Hollywood stars is a fun part of our business. We like to think of it as bling-on-a-budget.”
Faviana recognizes that not all of their customers are built like their celebrity counterparts.
“Beauty comes in all sizes,” says Shala, “so we create formal gowns and cocktail dresses to fit petite size 2 prom queens as well as a statuesque size 18 mothers-of-the-bride.” In fact, Faviana sizes range from 0-24W.
The company has been growing at the rate of 20 percent a year for the past ten years and in 2005 it moved its headquarters to a customized 11,000-square-foot, state-of-the-art headquarters at 500 Seventh Avenue, Floor 17B. The impressive space features a stunning granite-floored reception foyer and a light-filled showroom with sweeping panoramic views of New York City. The new headquarters also includes modern executive offices, a large bright workroom for design staff and pattern makers, a controlled fabric storage area, and a huge inventory space as well as highly-efficient shipping facilities.
Faviana… and the Moradi family… are gearing up for the future. Today, the company boasts more than 2,000 retail accounts worldwide, including specialty boutiques and bridal shops in the U.S., Canada, Puerto Rico, Europe, the Middle East, South America and Australia. The company is constantly seeking out new agents and distributors to increase its global expansion. (Consumers please check out our “Store Locator” to find a retailer near you.)